What is the product about?

Developed by Dan Kennedy, Magnet Marketing System is a marketing training course based around his knowledge and experience.

What is the product?

Dan Kennedy has chosen to provide Magnet Marketing System on 12 audio CD’s with accompanying transcripts. He says that over the duration of his course users will learn how to utilise his marketing system to generate leads and sales. Dan Kennedy claims to have a lot of experience in marketing and my research carried out certainly corroborates this fact. In terms of how Magnet Marketing System works, it seems to be based on Dan Kennedy’s Marketing Triangle which is made up of the right message, the right markets and the right media. Dan Kennedy claims that using Magnet Marketing System is an easy enough thing to do and if processes are followed correctly, Magnet Marketing System can generate you customers, increase your income and give you a competitive edge. As well as the product itself Dan Kennedy provides bonuses in the form of an additional 4 CD set containing more of his marketing techniques, a Holiday Promotions CD which is designed to increase sales over Holiday periods and finally a copy of the book “The Ultimate Success Secrets”.

What is the investment vs. the rate of return?

Magnet Marketing System is offered on two different pricing scales. The first is payment over three months with users opting to pay $99 each month. Dan Kennedy also offers this option up to users as a 30 day free trial giving purchasers the option to opt out after a month. The second option is cheaper overall and offers the full service for a one off payment of $279. There is also a 365 day money back guarantee on the product should it not provide the results advertised. In terms of return on investment it is difficult to monetise because of the nature of Magnet Marketing System. However Dan Kennedy refers to himself as the Millionaire Maker and in many of his testimonials customers talk about going on to make over $1 million. That having been said those figures shouldn’t be considered the norm in any way.

Does the product provide value for money?

I think Magnet Marketing System is very fairly priced given the experience that Dan Kennedy has.

Conclusion

It is rare that I get to a conclusion and am able to say that I believe in a product, this is one of those rare cases. Dan Kennedy really seems to understand marketing and there are heaps of testimonials out there attesting to this fact. He has a lot of confidence in both himself and his product and this goes a long way. The fact of the matter is this, no matter whether it works or not you have a year to try and turn your business around with his marketing techniques. This makes it a win win situation to me.