Target Override is a system to generate income by publishing Kindle books based off current trends. This is based around using software created by the founder of the system Ben Shaffer.

What does the product offer?

The product provides a complete package that the creator Mr. Ben Shaffer claims will make you $100 per day through the sale of Kindle books. In order to assist you in attaining this target you receive software that analyses the Kindle books market place and shows you top selling categories and niches in which to sell your books. It also offers a course of thirteen modules that teaches you how to set up the operation, access to a forum as well as regular Webinars.

How does the product work?

Target Override uses the provided software to analyse the Kindle market and highlights current sales trends, marketability in the most active categories and from this generates a comprehensive report of the most profitable sectors. You would then look to create books that match these trends and offer them for sale. If you struggle with creating content for the books then Mr. Shaffer provides insight into outsourcing the writing side of the program whilst still maintaining its profitability.

What is the initial investment?

Mr. Shaffer offers his entire program for the onetime fee of $497 for the first fifty people to purchase it. Once this window has passed you can expect the price to go up, although to what will remain to be seen. The “real value” placed on the course by its founder comes in at a hefty $3386 so although you can probably expect less than this, the thousand dollar mark does not seem unfeasible.

What is the rate of return?

The program repeatedly pushes the $100 per day figure although Mr. Shaffer claims that you can make much more than this referencing $365,000 by scaling up the number of books you have for sale at a given time.

Conclusion

The whole thing seems a little bit off to me. Mr. Shaffer claims that he stumbled upon the pattern for success and started out making $60 in his first month selling Kindle books. This is more than plausible and sounds reasonable, so do his claims that he continued to increase his income. That having been said there is something about the whole thing that doesn’t sit right when you start applying logical thought. Even assuming that the software provided won’t direct users to the same niches and categories (which would have the obvious effect of massively diluting the potential customer base and as a result profitability), there remains the point of contention that small niche markets exist for a reason and that is because there is a small user base.

How many times can so many users tap into small markets and exploit them for profit before the well dries up? It is the most obvious flaw in the whole scheme and where it really falls apart for me. $100 per day just does not seem like a sustainable figure of any sort and that is a key problem when you consider investing your money.