What is the product about?

Offered by Bet Kudos, Form Football is a betting system created by “Steve”, an ex-manager for a bookies. The system draws heavily on his knowledge.

What is the product?

Form Football is an email based tipster system that provides betting advice for (as is implied in the name) football. There are a number of different bets claimed to be available with Form Football but not a whole lot is discussed. The selections made are presumably made based on Steve’s knowledge of the game and a network of connections but this is pure speculation on the grounds of his background as a bookie. The fact is that information about Form Football is very scarce.

What is the investment vs. the rate of return?

Form Football is available through Bet Kudos for £48, £99 or £149 for a one month, 3 month and 6 month period respectively. Unfortunately there is no money back guarantee in place. In terms of the rate of return, For Football has seen an alleged profit of 83.67 points since May 2013. This does represent a slow decline from the 162.68 point profit that stood in September of 2013.

Does the product provide value for money?

I don’t believe that Form Football does provide value for money for reasons I shall outline below.

Conclusion

I am not at all convinced by Form Football. The service has been in a steady decline for at least 6 months which is ominous to say the least. The fact that the service is really reliant on the notion that Steve is an ex manager of a bookmakers is even more off putting. Finally there is the really odd pricing structure. To me, it stinks of trying to get people to spend £99 or £149 to bag their saving whilst at the same time providing a product that doesn’t necessarily work. I would love to be proven wrong but Form Football doesn’t do enough to achieve this on its own.